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Percival x ILARIA Now Live

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Men’s Styling Guide: How to Dress Old Money

What is Old Money Aesthetic?

Old Money Aesthetic is a quintessentially British thing. No other country would understand that a slightly holey, old wool jumper, some green wellies and a messy old Land Rover represents more wealth and sophistication than a pair of Balenciaga Crocs and a BMW.

It’s all about quality, tailored, long-lasting clothes. And also always being a little bit muddy.

Some people say that Old Money Aesthetic is something that can’t be taught. We say, bugger off you silly old toads.

Here’s how to look like your family once had an awful lot of money, but now live in a dilapidated old country mansion and drink gin for breakfast.

Old Money Colours

 

What are the colours for the old money aesthetic?

Navy, charcoal, grey, dark green and brown are the colours you want. Understated, muted, but with classic elegance.

Think the mother in Succession, serving up ‘just a small supper’. You are Lady Caroline. You are not Kendall Roy rapping at his father.

 

 

Can you wear black in an old money aesthetic?

Absolutely not. Black is for people who have worked for their money. 

If you want to look like yours was all inherited and not earned in any way, do not wear black. 

What is the best material for old money style?

Anything shiny or with a touch of glitter works. 

Of course, we are absolutely joking. *Does loud Old Money Person laugh*. 

Go for tweed, wool or linen. Nothing that reflects the sun. Nothing that deflects liquids. Nothing flammable.

How to dress old money style?

 

Presumably you’ve read the above, because you’re the sort of Old Money Person who actually reads things and has no idea what TikTok is. 

 

But just in case, here is a summary for your Old Money Aesthetic look.

 

Blazers are a yes. Loafers are a definite. Polo shirts are perfect, but only worn with straight-leg trousers. Said trousers are best in linen. And of course, the sweater vest. Something only Old Money and Chandler Bing can pull off. 

 

SHOP BLAZERS

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