Earth Day | Percival x That Gorilla Brand

Percival and That Gorilla Brand have joined forces on a limited-edition, 7-piece collection celebrating Earth Day — and the idea that every day should be Earth Day. The collection features hats, tote bags, and an embroidered Cuban shirt, all crafted with care and finished in London using bold prints and rich embroidery that represent energy, community and resilience.

Every piece does more than just look good — 100% of proceeds support That Gorilla Brand’s conservation and community projects in Uganda. From clean water initiatives to the building of Nyagakenke Primary School, all delivered in collaboration with The Gorilla Organisation. Wear something that makes a difference.