Men's Personal Shopping and Styling Advice in London at Percival
Get styling advice and inspiration from Alfie, our in-house personal shopping and styling specialist. Whether you are refining your wardrobe, preparing for an event or simply looking for a fresh perspective, Alfie is here to help.


You can book an in-store appointment or connect directly with our team via email, iMessage, FaceTime or WhatsApp.
With over ten years of experience in personal shopping, Alfie is an expert in his field. He knows the Percival collections inside and out, making him the ideal person to guide you through building a versatile wardrobe or creating the perfect outfit for a wedding, a night out or your everyday life.
Alfie can help you work with your current wardrobe, suggest how to integrate seasonal key pieces or curate complete looks from scratch.

Visit Us
- 7 Marshall Street, Soho, W1F 7EH
Monday to Saturday: 10.00am – 7.00pm
Sunday: 11.30am – 6.00pm - 59 Brushfield Street, London E1 6AA
Monday to Saturday: 10.00am – 7.00pm
Sunday: 11.00am – 6.00pm
Our personal styling team is also available Monday to Friday, 9.00am – 6.00pm for remote consultations and will respond as quickly as possible.
Tailoring, Perks & Events
When you book a personal shopping session with Alfie, you’ll receive free alterations all year round. Place orders through him and enjoy free express shipping as well.
Planning a wedding or kitting out your groomsmen? Get 20 percent off when you order four or more suits.
We also host exclusive styling events, offering you early access to collections, private previews and dedicated time with our team.

