Explore
Percival Menswear was founded in East London in 2010 with one simple idea: to subvert the classics. We take traditional menswear pieces and twist them with fresh fabrics, updated fits and clever detailing. The aim has always been to create clothes you reach for every day, garments that combine timelessness with a bit of surprise.
Over the years we have been lucky enough to see our designs worn by people we admire, from David Beckham and Gareth Southgate to Chris Evans and Tom Holland. Whether it is a Sherlock trench on the touchline or linen suiting on the red carpet, Percival travels far beyond East London.
Percival people
Over the years we have been lucky enough to see our designs worn by people we admire, from David Beckham and Gareth Southgate to Chris Evans and Tom Holland. Whether it is a Sherlock trench on the touchline or linen suiting on the red carpet, Percival travels far beyond East London.
Production and Fabrics
Our garments are made across the world with skilled craftspeople we know and trust. Fabrics are sourced carefully, whether organic cotton from Portugal, recycled blends from Italy or specialist wool from the UK. Every piece is tested and refined to balance durability with comfort.
We use high quality materials and updated construction techniques to ensure Percival pieces stay in your wardrobe for years. From waterproof bonded trenches to breathable performance jerseys in PCVL, each garment is built with purpose.
Responsibility and Sustainability
We are committed to making clothing responsibly. Organic cotton, recycled yarns and water saving production methods are now standard across much of the range. We use compostable garment bags exclusively and many of our suppliers invest in renewable energy such as solar power.
We know there is always more to do and we continue to look for ways to reduce our impact while still creating clothing that lasts.
The Team and Community
Percival is powered by a small team in East London who are as serious about fabric sourcing as they are about biscuits. We opened our first store in Soho to bring our community together in real life. It is more than a shop, it is a place to meet, discover and connect (we built a bar in the corner).
Fundamentally
Our community is at the centre of what we do. From launching PCVL to running collaborations, to testing new fabric developments, we design with our customers in mind. Clothing is only complete once it is lived in, styled, worn and made your own.
